Our Company

Mission & Values

At Bluestem Brands, we have one mission: To build a dynamic retail enterprise that wins with direct-to-consumer excellence and entrepreneurial employees focused on serving our customers’ unique needs.


  • We are consistent in our words and actions
  • We do the right thing for the right reason

Motivate for Excellence

  • We are accountable
  • We deliver results
  • We simplify and continuously improve the business

Positive Workplace

  • We value and respect our employees
  • We believe in having fun at work

A Will to Win

  • We are drivers and take calculated risks
  • We are agile and resilient
  • We innovate and are growth-oriented

Customer Focus

  • We understand and value our customers
  • We use that understanding to better serve them


  • We trust each other and assume positive intent
  • We communicate well and help each other to improve